Digital Marketing for Med Spas
Hey, I’m Marko Ramovich. I’ve spent more than a decade working in SEO and Google Ads, helping businesses get found online and turn searches into actual leads and customers. Med spas are the space I enjoy working with the most and one I’ve gotten to know pretty damn well.
I’ve built Google Ads and SEO campaigns around individual treatments like Botox, dermal fillers, Sculptra, laser hair removal, microneedling, CO2 laser resurfacing, SmartLipo, and medical weight loss, along with plenty of more specialized treatments. And that matters because every treatment is its own little market. Someone searching for Botox behaves differently from someone researching SmartLipo or CO2 resurfacing. The keywords are different, the competition is different, and the path from Google search to actually booking a consultation is different.
That experience has taught me the ins and outs of med spa internet marketing — from finding high-intent searches and building treatment pages that rank, to running Google Ads that put the right services in front of people who are actually looking for them.
That’s what Med Spa Hero is about: practical digital marketing for med spas through Google Ads, SEO, and AI SEO.
Vedas Medical Spa & Wellness Center
When I started working with Dr. Nangrani at Vedas Medical Spa in The Woodlands, TX, they were paying around $400 for each qualified lead from Google Ads. I brought that down to around $40 per conversion, helping the same budget generate roughly 10X more leads and appointment bookings.
What It’s Like Working With Me
Get Found Everywhere Med Spa Patients Search
Google Search & Maps
Rank at the top when someone searches “med spa near me” or “[treatment] in [city]”
AI assistants
Get recommended when someone asks ChatGPT, Gemini, or Claude “best med spa in [city]” or “best [treatment] near me”
Google local pack
Appear in Google Maps and the star-rated med spa listings patients see at the top of search results
Paid Search
Put your med spa in front of people searching for the treatments you offer – right when they’re ready to take the next step.
I Track Call Quality, Not Just Conversions
I use tools like CallRail to see exactly where calls are coming from, including Google Ads, SEO, and Google Maps, and more importantly, whether those calls are turning into real appointment opportunities. This gives me a much clearer picture than traditional Google Ads conversion tracking alone. I can identify which search sources generate quality patient calls and use that data to continually improve performance.
Know Exactly Which Campaigns Drive Quality Calls
With CallRail, I can track calls back to the specific Google Ads campaign that generated them. This lets me see which campaigns bring in real prospective patients and appointment calls, not just conversions on a report. I use that information to put more budget into campaigns generating qualified calls and improve or cut back the ones that are not.